Multiple Sclerosis NSW (MS NSW) mailed an Ask
acquisition pack in Feb 2016.
It exceeded a 14% response rate and acquired 3,500 new donors, at no net cost.
These donors will not start generating net income in a year or two or three... They will start generating net income from the
donor appeal sent to them.
Guide Dogs Victoria and Ask² win the Fundraising Institute of Australia's Best Victorian Direct Mail Acquisition Campaign in 2016.
Over 18 months, our acquisition pack brought 33,000 new donors on board at an average cost of just over $15 per donor.
For more information about 'the pack that kept on giving' and acquisition strategies, contact us below:
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